Projects requiring information to be presented
in a clear and concise manner. In particular,
maps, where understanding the needs of the users, and providing them with enough, but not too much information is most important. Also, graphs and infographics that present information in an interesting and engaging way so as to more likely capture the attentions and heighten comprehension.
Even within a strong branding identity, careful decisions regarding layout and imagery were employed to improve the user/reader experience of this guide for working mothers. Generous use of white space, for easy, unhurried reading, and topical imagery helps to convey the meaning that the organization is in tune with mother’s needs
and desires.
Worked with client to apply a strong design to their presentation deck. This piece is a ground up design, with only the content being provided by the client. Having already designed the identity, this was the application of that to presentation pieces. You can download the file here in Keynote:
Or PowerPoint:
